Hackett Web Service Branding
The Mission: To re-brand Hackett web services to become a more clear cut brand and logo. Services: Brand identity design, Re-brand design, brand strategy. Outcome: A clear branded logo design with motion graphics, and stronger brand identity. The Impact: A more memorable brand for Hackett web service clients and an increase in social media following.
The Challenge
The challenge I think when re-branding an existing brand is, keeping the core values that it's customers are familiar with. In terms of design, Jamie was very specific in what he wanted, I went for a simple H, with an upward perspective.
The Design Process.
I first asked Jamie to send me on ideas he had for his re-brand and his for his thoughts on his existing logo he has now, and see were I could build on that. He wanted his brand to feel more personal to him but still represent him in a professional manor.