Bryan Reddy Personal Branding
The Mission: To give Bryan Reddy his first logo and brand identity that would give him a professional look to start his personal training career and to attract first clientele. Services: Brand identity design, brand strategy, research into the target audience. Outcome: A clear branded logo design with motion graphics, and stronger brand identity. The Impact: New clients, a strong social media presence and identity, and increased on his social media.
The Challenge
Bryan as a personal trainer was only beginning his career at the time and this was the first logo that was designed for him, so Bryan himself wasn't sure of what he was really looking for as a branded personal trainer. He also wanted to start training people of all ages so his target market was wide.
The Design Process.
The process in creating Bryan's brand as a personal trainer was straight forward in design. But to capture his market which he wanted to be very wide was something I had to focus on. Bryan didn't want to appeal to just young men who are looking to put on muscle. His programmes as a personal trainer is very broad therefore he wanted his client based to be. I went for a simple look joining his initials with and dumb bell weight, this way the logo is diverse and can appeal to all types of people.