Packaging Project
This college project required me to re-brand a product to better suit the environment. I had to change the material and look of the brand to all suit the environment. I chose otter box as they are a very popular phone case company but use a lot of plastic for their products. I went with using hemp plastic instead and came up with a hemp box. hemp plastic is stronger, cheaper and more heat resistant compared to normal plastic. it is also completely biodegradable. I went with a traditional "hemp" colour palette and also using an illustration of an otter to keep the brand value.
The Challenge
The challenge was really taking an exciting brand, that is well known and make a sub-brand for that while still keeping the same brand values. Also convincing the customer to buy this particular subbrand and to not go with what they are used to. Making the brand stand out on the shelf was also a changeling concept, but I think I was able to capture that with the illustration of the hemp plant followed by its benefits as plastic and overall material.
The Design Process.
I was original going with this design. Two otters surrounding a box with the name the original name of Otter Box, but it wasn't a re-brand project, it was to give an exciting brand a sub-brand. So I decided to go with Hemp Box, by otter box, keeping one of the illustrations of the otter to keep some brand visual values.
