The Challenge
The challenge was to capture who RobbieG the artist/ producer is and what this new track and this new look will do for him. After speaking with Robbie and getting to know what he wanted from the song itself I then got a more clear vision of how I could design around the song itself.
RobbieG is an Irish producer/DJ. Producing out of Dublin. Robbie came to me with the hopes of me designing for his new track avenue, to also create an almost memorable logo using himself as the illustration, that he could then further use for other possible promotions. I then came up with the cracked face illustration floating in a space like background. I thought this effect would really go nicely with the song and also would be great for other future promos. I also applied the design to merchandise to further Robbie's own thoughts on were he could take this design.